Visual Merchandising is also about make the client understanding a collection DNA through its presentation instore, expressing the atmosphere of a brand also through its architecture design (furniture, fragrance, music). My fieldwork experience enables me to advise upstream the best way to regroup all those elements to improve customer experience. I have worked a lot with architectural departments to optimize the layout of the stores, adapting the display tools to the needs of buying teams for openings.

Fieldwork is also essential to adapt general guidelines to each store culture depending on the area, to each layout, to each assortment (core offer, best sellers...). Lastly, it is definitly a way to share with sales force the impact of our work, and train them on strategic aspects of our job : focus points, space management...